Role: Visual Designer Teammates: Laurel Wiebe (Copywriter), Camila Lachman (Motion Designer), Danica Conneely (Creative Director), Jamily Knight (VP of Brand & Creative)

Role: Visual Designer
Teammates: Laurel Wiebe (Copywriter), Camila Lachman (Motion Designer), Danica Conneely (Creative Director), Jamily Knight (VP of Brand & Creative)

 

Brand revamp:

Metromile

 


A major part of the brand revamp was developing a comprehensive library of pixel-perfect brand assets. My role was to create and customize illustrations, icons, stock photography and logos. I also kept them neatly organized and up-to-date on the server.

 
 

Revised logo

Why Redraft the Logo?


My rebranding effort started with redesigning the logo. The old one had a few issues: varying thickness of the stroke, broken curves, inconsistent treatment of the hook in “M” and the tail in “e”, etc. It didn’t represent Metromile as a mature and trustworthy brand. I fully redrafted the logo with mathematical precision, ensuring that the monoline stroke stays consistent, spacing even, and curves beautiful.
See process here.

 

Illustrations

Before

  • busy look

  • low contrast & legibility issues

  • rare human depiction

After

  • clean modern look

  • high contrast & vibrancy

  • relatable & diverse human depiction

 

App Store


(click on image to see before & after)

 

Icons Library