Brand identity & website
Liberate
Liberate is a B2B automation platform for insurance products. In close collaboration with the founder, I developed a cohesive and scalable brand identity, redesigned the website, and created a pitch deck template.
Brand identity
Logo design exploration
To come up with a logo design, I experimented with various concepts for the symbol and conducted an extensive research to identify the optimal font for the wordmark.
As a result, I came up with a unique, clean, and memorable logo that communicates Liberate's mission to elevate the customer experience.
Icon library
I designed a cohesive set of icons to represent a vast set of abstract products. These icons are used throughout the website, in pitch decks, and other marketing materials.
Presentation design
A pitch deck is one of the first touch points that Liberate uses to connect with prospective customers. I designed a clean and engaging presentation template in PowerPoint to help the company make the best first impression.
website design
I re-designed the Liberate website, starting with rough mocks in Figma and ending with a functional website built in Webflow.
