Role: Visual Designer Teammates: Laurel Wiebe (Copywriter), Camila Lachman (Motion Designer), Danica Conneely (Creative Director), Jamily Knight (VP of Brand & Creative)

Role: Visual Designer
Teammates: Laurel Wiebe (Copywriter), Camila Lachman (Motion Designer), Danica Conneely (Creative Director), Jamily Knight (VP of Brand & Creative)

 

Email Design

Metromile

 


As a part of a rebrand I created templates and designed 50+ prospecting emails. In collaboration with a motion graphic designer and a writer, we infused delight into every email. 
 

 
 

Before

 

  • no informational hierarchy

  • too much content

  • just one CTA at the bottom

After

 

  • clear hierarchy: bold headline, attention-grabbing image

  • short and on-point content

  • two CTAs throughout the page

 

Process


Templatizing emails


A major part of the email flow revamp was creating templates that would save time to both designers and email managers, while keeping it high-quality.

I worked closely with an email manager to understand the constraints of Iterable, an email platform, eventually learning the tool myself. I created 5 responsive email templates in both Iterable and Illustrator to ensure pixel-perfect translation of design mocks into the final emails.

 

Final emails