About the Everest campaign

Everest is a year-long internal campaign aimed at motivating teams to go above and beyond. Each team came up with a name that references mountaineering and we designed individual badges for each squad (see below).

Additionally, I designed a system (the Everest decal and milestone stickers) to help teams keep track of their milestones and encourage healthy competition. Here’s how it works: the team records their milestone on a sticker and ceremonially puts it up on the big Everest decal. A special slack channel was created to document these achievements. Click through to see all the fun!